Viacotto, a luxury fashion brand, engaged Conscious as its creative ad agency to help evolve their brand messaging and paid advertising. Although Viacotto was beloved for its commitment to timeless simplicity and quality, their rapid growth had resulted in fragmented and inconsistent communications.
Conscious conducted an audit of Viacotto’s brand voice across websites, catalogs, social media, and ads. We found messaging lacked alignment and strayed from Viacotto’s core minimalist aesthetic.
Working closely with Viacotto’s marketing team, Conscious aimed to simplify and refine communications to reinforce their positioning built on simplicity, elegance, and craftsmanship.
Conscious unified Viacotto’s brand style guides to create clear guidelines for expression. We produced new digital ads and copy conveying the essence of minimalist luxury. Imagery incorporated more white space and clean, refined models.
The campaign resulted in:
25% increase in brand awareness
15% lift in purchase intent
48% more traffic from ads to Viacotto’s website
3.2X ROAS according to Viacotto’s attribution
By streamlining messaging to Viacotto’s core strengths of refined simplicity, Conscious improved branding KPIs and drove strong ROAS. Focusing the brand voice and creative on Viacotto’s minimalism increased relevance and conversions.
Conscious continues producing premium, results-driven advertising and branding that maintains Viacotto’s reputation for effortless sophistication through simplicity. This resonates with Viacotto’s loyal luxury consumers while delivering impressive returns.